A tradition of speedy relief from generation to generation and friend to friend.

How do YOU take BC® Powder?

There are lots of ways to take BC® Powder, but most of the variations fall into three main categories.

The Straight Shooter

Hold your breath, and pour the powder into your mouth. The trick is to avoid the taste buds by either placing the powder onto the far back part of your tongue or under your tongue, whichever is easier for you. Have water, juice, or soda ready to chase it down.

The Tough Guy or Gal

Very simple. Open it, unfold it, dump it on your tongue, and swallow. Then, casually continue whatever you were doing.

Hint: easier with great-tasting BC® Cherry Powder

The Mixer

Open the powder, and stir it into water, juice, or soda. Then? Just drink it down. Be sure to slosh it around a little towards the end to mix in all the powder that might have settled to the bottom.

BC® Powder has a heritage
unlike any other pain reliever.

In 1906, at their pharmacy in Durham, NC, Germain Bernard and C.T. Council formulated a new, effective pain reliever that fast developed a very loyal customer following of hardworking Americans who needed reprieve from their toughest aches and pains. 100 years and millions of family and friends later, BC® Powder is still bringing speedy relief and showing pain who’s boss. “Keep on going” isn’t just something we just say around the halls of BC® Powder. It’s our mantra.

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