Whenever you do something the fast way, the smart way, and the effective way, you're doing it "the BC Way."

"The BC Way" means finding the very best way to take care of business — whether you're working on the job or around the house.

It's about sticking with those common-sense, time-tested approaches that really do work, even if they're the ones your grandparents used. It's also about being willing to try new and maybe smarter ways to get things done. Most of all, it's about getting things done right.

Tell us how you do things the BC Way and you could become a BC Powder celebrity of sorts by staring in a BC TV commercial. All you need to do is register and share your expert advice on how you do something faster, smarter and easier and you'll have a chance to become a BC TV star. How cool is that?

You're the kind of person who keeps America running and takes good care of your family, too. You can't afford to let aches and pains hold you back.

When it comes to pain relief, there's the slow way — and there's the "BC Way." Why wait for tablets to "kick in"? To feel better faster, reach for BC Powder instead.

BC dissolves fast and works fast. It's a tradition passed down through the generations of hard-working families like yours.

There's nothing else like BC. Stop pain fast, the BC Way!